Solutions
Full Service for Amazon
- Definition and optimisation of the product range for Amazon
- Setting up Seller Central or Vendor Central accounts and Amazon Advertising
- Creation of brand stores and enhanced content (Brand A+ pages or Enhanced Brand Content)
- Creation and optimisation of catalogue content. Content indexing to improve organic visibility
- Development of a marketing and merchandising plan
- Marketplace Integration: support for the integration of the Amazon channel (EU, USA, UAE, IN, JP, AU) with your own e-commerce or ERP
- Definition and preparation of promotional and repricing plan
- User feedback and reviews management: create templates tailored to your needs and provide operational support to moderate customer reviews and questions
- Advanced performance monitoring and reporting with Vendor Analytics, Seller Analytics and Advertising Analytics
Advertising Management
- Definition of an advertising plan (Search and Display) for Marketplace to increase awareness, brand consideration and visits/sales on product pages
- Analysis and identification of the most relevant keywords in terms of traffic volume and for your product using proprietary tools
- Management of Amazon Display Advertising and Programmatic campaigns with self-service DSP and Amazon Sponsored Ads
- Real-time performance optimisation of campaigns with proprietary tools to achieve goals, KPIs and performance (e.g. budget pacing and time parsing)
- Advanced monitoring and reporting with different levels of detail and insight through Advertising Analytics
Witailer Analytics & Intelligence
Witailer Intelligence is Witailer’s proprietary platform that gives brands a complete view of their Amazon positioning and helps them compare and improve their performance against competitors.
WI provides information in every area of the sales funnel, from search trends, through to organic and sponsored share of voice positioning, to factors that optimise conversion rates. This platform supports you in all your relevant decision-making processes, such as optimising the indexing of your product pages, improving your visibility, and on which and how many products to intervene on to improve the customer experience (pricing/promotions, availability, product features).
Marketplace Strategy
- Identification of marketplaces to intercept potential customers for your brand
- Developing a business plan with potential sales and quantified costs
- Analyse and evaluate your current performance on Amazon compared to competitors
- Development of an investment plan and definition of achievable revenue targets
- Assessment of investments to maximise results in the following programs; Amazon Advertising, Retail, Marketplace, Subscribe and Save, PrimeNow-Fresh
- Construction of assortment strategies dedicated to the marketplace channel
- Support for the launch of new products: in-depth analysis of best practices, quantification of market opportunities and the initial investment required