Technology
Intelligence
Benchmark your performance vs top competitors in the category on various inputs (catalog quality, visibility, availability, price and customer voice)
Analytics
See a detailed overview of performance (sales and advertising) and deep dive on root cause drivers to be able to take action
Engage
Monitor new reviews and questions arriving on your products and in an easy way respond to questions with standard or ad hoc answers
STAT
View Amazon consumer search trends, allowing you to quickly identify opportunities for new product development, product enhancement or content optimization
WITAILER INTELLIGENCE
Witailer Intelligence is Witailer’s proprietary platform that gives brands a complete view of their Amazon positioning and helps them compare and improve their performance against competitors.
Witailer Intelligence monitors every step of the sales funnel, from search trends, organic positioning and sponsored share of voice through to factors that optimise conversion rates such as pricing, stock and reviews.
It supports you in all relevant decision-making processes such as optimising the indexing of your product pages, improving your visibility, investment planning, and which factors are most important for gaining a competitive advantage over your competitors.
Search Intelligence
Retail Intelligence
Content
Quantitative and qualitative monitoring of your content and changes to your catalogue (in terms of titles, bullet points, descriptions, images, premium content, variations, etc.).
This function allows you to obtain more information on how your brand’s products (including those sold by third parties) appear to customers compared to those of your competitors and to prioritise actions to be taken.
Customer Voice
With this functionality you can get an overview of your customers’ reviews on marketplaces. This information will allow you to optimise your product pages and give your customers the right information. The Customer Voice module is completed with ENGAGE to actively manage questions and answers.
BuyBox & Pricing
WITAILER ANALYTICS
With Witailer Analytics brands can analyse their sales and advertising performance in detail more quickly and effectively. Thanks to these interactive dashboards you can easily understand what is influencing your sales and how to improve performance. The dashboards are available for both Vendor and Seller models and are constantly updated using the Amazon API.
Vendor Analytics
This detailed report allows you to analyse your sales performance on Amazon across different marketplaces, segmenting performance at the individual ASIN/SKU level. Thanks to this report you can do in-depth analysis and improve your sales performance by minimising the chances of Lost Buybox and out of stock.
Seller Analytics
In addition to what is available in the Vendor version, the level of your stock in Amazon FBA warehouses is also shared, highlighting the possible risk of incurring long-term storage fees and automatic forecasts of inbound shipments to optimise inventory levels.
Advertising Analytics
This advanced report allows you to monitor performance on Amazon’s Sponsored Products, Sponsored Brands and Sponsored Display ads with keyword analysis, by keyword type (branded, competitor, generic), search terms, products, product categories and ad campaigns, allowing you to optimise your performance and maximise ROAS/New to Brand purchases.