Technology

Intelligence

Benchmark your performance vs top competitors in the category on various inputs (catalog quality, visibility, availability, price and customer voice)

Analytics

See a detailed overview of performance (sales and advertising) and deep dive on root cause drivers to be able to take action

Engage

Monitor new reviews and questions arriving on your products and in an easy way respond to questions with standard or ad hoc answers

STAT

View Amazon consumer search trends, allowing you to quickly identify opportunities for new product development, product enhancement or content optimization

WITAILER INTELLIGENCE

Witailer Intelligence is Witailer’s proprietary platform that gives brands a complete view of their Amazon positioning and helps them compare and improve their performance against competitors.
Witailer Intelligence monitors every step of the sales funnel, from search trends, organic positioning and sponsored share of voice through to factors that optimise conversion rates such as pricing, stock and reviews.
It supports you in all relevant decision-making processes such as optimising the indexing of your product pages, improving your visibility, investment planning, and which factors are most important for gaining a competitive advantage over your competitors.

Search Intelligence

Analyse the Share of Page (or Share of Voice) for the most searched keywords relevant to your product to identify opportunities to improve visibility, both organic and sponsored, over your competitors. Monitoring allows you to improve your media investment in the channel, maximising sales performance and ROAS. With Search Intelligence you can also measure various KPIs such as Average First Position, the percentage of time your brand appears on the first page and in strategic placements, and other metrics to plan the right investment budget.
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Retail Intelligence

Content

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Quantitative and qualitative monitoring of your content and changes to your catalogue (in terms of titles, bullet points, descriptions, images, premium content, variations, etc.).

This function allows you to obtain more information on how your brand’s products (including those sold by third parties) appear to customers compared to those of your competitors and to prioritise actions to be taken.

Customer Voice

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With this functionality you can get an overview of your customers’ reviews on marketplaces. This information will allow you to optimise your product pages and give your customers the right information. The Customer Voice module is completed with ENGAGE to actively manage questions and answers.

BuyBox & Pricing

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It allows you to monitor product pricing on Amazon, deals and promotional pressure and identify lost sales opportunities due to out of stock or Lost Buybox. These KPIs help you identify underperforming products and contribute to decisions on how to improve the availability or pricing of your products.

WITAILER ANALYTICS

With Witailer Analytics brands can analyse their sales and advertising performance in detail more quickly and effectively. Thanks to these interactive dashboards you can easily understand what is influencing your sales and how to improve performance. The dashboards are available for both Vendor and Seller models and are constantly updated using the Amazon API.

Vendor Analytics

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This detailed report allows you to analyse your sales performance on Amazon across different marketplaces, segmenting performance at the individual ASIN/SKU level. Thanks to this report you can do in-depth analysis and improve your sales performance by minimising the chances of Lost Buybox and out of stock.

Seller Analytics

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In addition to what is available in the Vendor version, the level of your stock in Amazon FBA warehouses is also shared, highlighting the possible risk of incurring long-term storage fees and automatic forecasts of inbound shipments to optimise inventory levels.

Advertising Analytics

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This advanced report allows you to monitor performance on Amazon’s Sponsored Products, Sponsored Brands and Sponsored Display ads with keyword analysis, by keyword type (branded, competitor, generic), search terms, products, product categories and ad campaigns, allowing you to optimise your performance and maximise ROAS/New to Brand purchases.