Witailer
Marketplace Intelligence

Witailer Marketplace Intelligence is our proprietary software that gives brands a complete picture of their performance on Amazon (IT, DE, UK, ES, FR and USA) and other online marketplaces/e-retailers and allows them to monitor, improve and compare their performance to core competitors.

Witailer Marketplace Intelligence provides companies with information at an optimal and up-to-date level of detail by monitoring the sales funnel from research trends to organic and sponsored positioning, up to factors that optimize the conversion rate.

Catalog Quality

Continuously monitor the quality of your content and see the changes that took place over time for your product titles, bullet points, descriptions, images, premium content, variations and much more. This module allows you to also gather information on how your brand’s products (including products sold by third-party sellers) appear to customers compared to your peers

Discoverability &
Discoverability +

Analysis of your Share of Page (or Share of Voice) for top searched keywords related to your products to identify the opportunities exist to improve both your organic and sponsored discoverability vs peers.

Discoverability+ module allows you to also measure Average First Position, top placement share, top 3 placements share and other metrics at a granular level of detail.

Availability

Discover what is your current performance and sales opportunity lost due to product availability or price competitiveness through metrics such as Out of Stock %, Buybox share and others.

These KPIs help you identify products with low performance and contribute to decisions on how to improve the availability or pricing of your products.

Price Monitoring

Understand your daily/weekly/monthly pricing trends on Amazon and other online retailers at category, brand and product level. The tool allows you to compare the prices to your RRP (or internally set list price), see how this evolves over time and analyze the level of price volatility on your products. It also allows you to understand the competitiveness of other Sellers/Amazon and compare your pricing to your core competitors.

Customer Experience 

With this feature, you can get an overview of your customer reviews on Amazon and other e-tailers. This information will help you better optimize your product detail pages and provide right information to customers.

The Customer Experience module is completed with an offer dedicated to brands to actively manage questions and answers and reviews, to find out more contact us.

Market Share

Get a monthly estimate of your market share on Amazon relative to your core tracked peers and understand what share of your sales may be going to other sellers and to which specific sellers. This module enables you to track your sell-out performance not only vs your objectives but vs the overall category and core competitors.

Amazon Marketplace Seller Reporting
(only available to Sellers)

This detailed report allows you to analyze your sales performance on Amazon across all locales, segmenting the performance at ASIN/SKU level. The report also provides you with a view of the level of your stock in Amazon warehouses, highlighting the possible risk of incurring long-term storage fees. Thanks to this report you can improve your sales performance by minimizing the possibility of out of stock.

Amazon Advertising Advanced Reporting

Detailed report covering Amazon Advertising Sponsored Ads performance (Sponsored Products and Sponsored Brands) allowing to deep dive at keyword, search term, product, product category and campaign level, allowing the brand to optimize their performance and maximize ROAS. Monitor your spend and performance at product level and set more accurate goals with this report.