Chi siamo

Questo team supervisiona la Digital Advertising strategy (Search and Display) per i nostri principali clienti on (and off) marketplaces, guidando la pianificazione, il setup e l’ottimizzazione delle strategie di marketing su molteplici piattaforme advertising attraverso soluzioni tecnologiche avanzate.

“Advertising is a key factor in determining brand positioning and boosting sales: data are not to be feared but contribute to building confidence in the decision-making process when implementing new strategies.”Stefania

“Advertising specialists are responsible for a great part of the client’s performances and every day they have to make important decisions about the strategy to follow. Data are our best friends. Always remember: “Measure it so you can manage it.”Camilla

Questo team mira ad ottimizzare contenuti per i marketplace, analizzando, revisionando e implementando strategie di contenuto per migliorare il posizionamento dei brand, aumentare il traffico organico e massimizzare il tasso di conversione.

“A key objective of our team is to leverage all the tools available to help our clients protect, and above all strengthen, their brand identity on marketplaces such as Amazon.”Chiara

“Our job is to optimize the Clients’ catalogues and provide customers with informative, interesting and engaging content, ranging from textual descriptions to visuals.”Sasha

Questo team è un partner strategico per i clienti, lavorando con loro a stretto contatto per sviluppare il business plan e guidando iniziative per far crescere in modo significativo i loro brand e i loro ricavi sugli eMarketplace. I nostri Account gestiscono il progetto end-to-end, costruendo una relazione a lungo termine con il cliente, analizzando key business metrics e guidando l’implementazione per raggiungere i target di business.

“Be open and perceptive: to succeed as a Client Strategist you have to listen to your customers’ needs and leverage data to make strategic decisions, driving their growth in the complex Amazon ecosystem.”Michela

“We are the bridge between customers and each Witailer team, which makes every day different and full of challenges but also full of rewards when clients’ accounts grow and perform well.”Niccolò

I nostri Business Insights Analyst e Data Scientist svolgono un ruolo cruciale nel processo R&D, agendo come product manager per le nostre data platform proprietarie e supportando il team di Software Innovation nella creazione di nuovi strumenti, report e soluzioni. Studiano e perfezionano continuamente i nostri algoritmi con tecniche di data science e machine learning ed eseguono anche consulenze strategiche e progetti analitici per i clienti.

“Too much data risks being like no data without a story that sums it all up. Our team is there to help our clients read it and take the best actions for their success.”
Monica

“Data science is an old practice, but now technology gives us the opportunity to improve it. However, we have to keep in mind that ‘One day the machines will be able to solve all problems but none of them can deliver us one’.”
Cinzia

Questo dipartimento sviluppa e mantiene una delle nostre risorse più importanti: la nostra tecnologia. La nostra Witailer Intelligence platform e i nostri strumenti di analisi supportano i brand a comprendere il panorama competitivo dell’eMarketplace, a monitorare i risultati in termini di KPI di input e output, agire cambiamenti operativi e prendere decisioni aziendali corrette (ad es., dove e come investire).

“The ideal Software Innovation team should comprise a good balance of creativity and independence to achieve more without too much bias from the outside. On the other side, being influenced by the clients (even the internal ones) is the key value to innovate.”Roberto

“Do you want to live your professional life from one R&D day to another? Here in Witailer, we have a huge opportunity to create something big we are not going to miss.”
Stefano

Questo team svolge un ruolo cruciale nello sviluppo e nell’esecuzione di piani strategici per aumentare l’adozione dei nostri strumenti e servizi, scoprendo potenziali opportunità di business con prospettive a livello locale e internazionale e supportando il corretto setup dei progetti.

“For the business development team, sales it’s not only selling a service but creating trust with the client and educating the client on the multitude of possibilities he has on Amazon.”Greta

“Mutual benefits and win-win strategies are the only ways to be considered partners and to reach long term business relationships.”

Federico

Questo team si occupa dell’intero ciclo di vita dei dipendenti Witailer, traducendo le priorità organizzative in azioni definite per attrarre, sviluppare e trattenere i talenti, stimolando un ambiente di lavoro che valorizzi il contributo individuale e promuovendo una cultura incentrata sulle persone.

“HR is about putting the company and the people at the center. It’s finding the right person for the right role, seeing them grow and making sure they have all the tools to achieve their goals, supporting them to find the right motivation. A successful company is made of satisfied people!”

Camilla

“Being part of the People & Culture Team is so much more than finding the right candidates for the right roles. Every day, through a multitude of projects and processes, I have the opportunity to make people’s working lives better, even in a small way.”
Valeria