Organic positioning on Amazon – Tools and content

Organic positioning on Amazon – Tools and content

75% of online users start their shopping journey directly from the search bar of e-commerce platforms: in the last years, Amazon has actually become one of the most used search engines in the world. For this reason, optimizing content on Amazon is crucial for brands...
What are backend keywords and how do they work on Amazon?

What are backend keywords and how do they work on Amazon?

When it comes to Amazon, keywords surely play a fundamental role: both for sellers and vendors, in fact, being able to place their products on the most popular keywords is the first step to be found by interested users and consequently improve performances. As...
What is Amazon A+ Content (or A+ Page)?

What is Amazon A+ Content (or A+ Page)?

The A+ Content is an Amazon feature that allows brand owners to use advanced content – such as high-quality images, videos and comparative tables – to better describe the characteristics of their products. This allows to provide Amazon users with an even...
Sell on Amazon: differences between Vendor and Seller

Sell on Amazon: differences between Vendor and Seller

Recent data from Unioncamere have shown that, over the past 5 years, more and more Italian companies have opened up the online channel to increase their sales: we are talking mainly about small and medium-sized enterprises, which have always lagged behind in terms of...