by Witailer | Feb 6, 2023 | Learn
It is now known that users often go looking for offers in the purchase of products (online but not only). Amazon, for its part, makes available to platform sellers many methods to increase their revenue. And one of these is just the promotions: whether it’s fixed...
by Witailer | Jan 16, 2023 | Learn
An Amazon Store (also called Brand Store) allows merchants (Sellers and Vendors) who have registered their brand on the Amazon Brand Register to create their own miniature e-commerce website on Amazon. The brand store is a free marketing tool, an Amazon space...
by Witailer | Dec 19, 2022 | Learn
An A/B testing (or Split testing), in statistics, is a form of a controlled experiment that compares two versions – version A and version B. It is a widely used test in online marketing because it can capture trends of a specific KPI: in this sector are often...
by Witailer | Nov 11, 2022 | Learn
One element, often underestimated, that allows Amazon to be so authoritative when talking about selling is the number of opinions about the products present on the platform. In the overall marketplace ecosystem, reviews are a fundamental element to improve the...
by Witailer | Nov 4, 2022 | Learn
Every brand, big or small, shares one crucial need: data analysis. Data provides business with information that is essential to build the right strategy and reach the objective with higher efficiency. But the required process to have all this information might be hard...
by Witailer | Sep 6, 2022 | Learn
75% of online users start their shopping journey directly from the search bar of e-commerce platforms: in the last years, Amazon has actually become one of the most used search engines in the world. For this reason, optimizing content on Amazon is crucial for brands...
