Amazon A/B testing: what it is and how it works

Amazon A/B testing: what it is and how it works

An A/B testing (or Split testing), in statistics, is a form of a controlled experiment that compares two versions – version A and version B. It is a widely used test in online marketing because it can capture trends of a specific KPI: in this sector are often...
How to leverage the power of customer reviews on Amazon

How to leverage the power of customer reviews on Amazon

One element, often underestimated, that allows Amazon to be so authoritative when talking about selling is the number of opinions about the products present on the platform. In the overall marketplace ecosystem, reviews are a fundamental element to improve the...
Organic positioning on Amazon – Tools and content

Organic positioning on Amazon – Tools and content

75% of online users start their shopping journey directly from the search bar of e-commerce platforms: in the last years, Amazon has actually become one of the most used search engines in the world. For this reason, optimizing content on Amazon is crucial for brands...