It was in early 2017 when Federico Salina, CEO, and Jana Nurmukhanova, COO, had the idea of building Witailer.
At the time, the two of them were still working at Amazon and they were in charge of category management on the Retail/1P side: Federico in the Consumer Goods division and Jana in the Consumer Electronics one.
On a weekly basis we were coming into contact with brands who were seeking support and data that could help them further grow their business. We realized that we were in a unique position to provide the support also because we had previous experience supporting third party Sellers in the Amazon 3P team.
Fast forward to September 2017: Federico and Jana left Amazon and embarked on the journey to build a managed services company with a strong reliance on data and technology to support brands in their expansion on e-marketplaces.
The rest is history! Today we are a growing team, supporting over 80 brands across the EU and US, UAE, Australia and Japan.
Meet the Team
This team oversees the Digital Advertising (Search and Display) strategy for our top clients on (and off) marketplaces, driving the planning, setup and optimization of marketing strategies on various advertising platforms through advanced technology.
“Advertising is a key factor in determining brand positioning and boosting sales: data is not to be feared but contributes to building confidence in the decision-making process when implementing new strategies.”Stefania
“Advertising specialists are responsible for a great part of the client’s performances and every day they have to make important decisions about the strategy to follow. Data is our best friend. Always remember: “Measure it so you can manage it.”Camilla
“A key objective of our team is to leverage all the tools available to help our clients protect, and above all strengthen, their brand identity on marketplaces such as Amazon.”Chiara
“Our job is to optimize the Clients’ catalogues and provide customers with informative, interesting and engaging content, ranging from textual descriptions to visuals.”Sasha
This team is a strategic thought partner to the client, working closely to develop their business plan and lead initiatives to significantly grow their brands and revenues on eMarketplaces. They manage the project end-to-end, building in the meantime a long term relationship with the client, analyzing key business metrics, and driving implementation to reach the business targets.
“Be open and perceptive: to succeed as a Client Strategist you have to listen to your customers’ needs and leverage data to make strategic decisions, driving their growth in the complex Amazon ecosystem.”Michela
“We are the bridge between customers and each Witailer team, which makes every day different and full of challenges but also full of rewards when clients’ accounts grow and perform well.”Niccolò
Our Business Insights Analysts and Data Scientists play a crucial role in the R&D process, acting as product managers for our proprietary data platforms and supporting the Software Innovation team in the creation of new tools, reports and solutions. They continuously study and refine our algorithms with data science and machine learning techniques and execute strategic consulting and analytical projects for clients.
“Too much data risks being like no data without a story that sums it all up. Our team is there to help our clients read it and take the best actions for their success.”
“Data science is an old practice, but now technology gives us the opportunity to improve it. However, we have to keep in mind that ‘One day the machines will be able to solve all problems but none of them can deliver us one’.”
“The ideal Software Innovation team should comprise a good balance of creativity and independence to achieve more without too much bias from the outside. On the other side, being influenced by the clients (even the internal ones) is the key value to innovate.”Roberto
“Do you want to live your professional life from one R&D day to another? Here in Witailer, we have a huge opportunity to create something big we are not going to miss.”
This team plays a crucial role in developing and executing plans to increase the adoption of our tools and services discovering potential business opportunities with prospects at local and international level and supporting the correct setup of projects.
“For the business development team, sales it’s not only selling a service but creating trust with the client and educating the client on the multitude of possibilities he has on Amazon.”Greta
“Mutual benefits and win-win strategies are the only ways to be considered partners and to reach long term business relationships.”
People & Culture
This team takes care of the full Witailer employee lifecycle, translating organisational priorities into defined actions for attracting, developing and retaining talents, stimulating a workplace that values individual contributions and promoting a people centric culture.
“HR is about putting the company and the people at the center. It’s finding the right person for the right role, seeing them grow and making sure they have all the tools to achieve their goals, supporting them to find the right motivation. A successful company is made of satisfied people!”
“Being part of the People & Culture Team is so much more than finding the right candidates for the right roles. Every day, through a multitude of projects and processes, I have the opportunity to make people’s working lives better, even in a small way.”