About us

Our Numbers

50+

Employees 2021

100%

Employment growth 2020

6

Languages spoken

28

Average age 2021

Our Story

It was in early 2017 when Federico Salina, CEO, and Jana Nurmukhanova, COO, had the idea of building Witailer.

At the time, the two of them were still working at Amazon and they were in charge of category management on the Retail/1P side: Federico in the Consumer Goods division and Jana in the Consumer Electronics one.

On a weekly basis we were coming into contact with brands who were seeking support and data that could help them further grow their business. We realized that we were in a unique position to provide the support also because we had previous experience supporting third party Sellers in the Amazon 3P team.

states Jana.

Fast forward to September 2017: Federico and Jana left Amazon and embarked on the journey to build a managed services company with a strong reliance on data and technology to support brands in their expansion on e-marketplaces.

The rest is history! Today we are a growing team, supporting over 80 brands across the EU and US, UAE, Australia and Japan.

 

Federico Salina

CEO

Federico Salina

“I am the co-founder and CEO of Witailer and my objective is to make sure that our clients continue to grow fast, driven by our cutting edge marketplace solutions and a brilliant team.
Before Witailer, I worked in banking, fast moving consumer goods industry and e-commerce: I spent 5 years at Amazon focusing on Marketplace, Fulfillment by Amazon and Retail business development, launching the CPG business in Italy & Spain.
In the last couple of years my weekends have significantly changed: from skiing and kitesurfing to playing with my two small kids (waiting until we can do some sports together soon).”

Jana Nurmukhanova

COO

Jana Nurmukhanova

“My name is Jana and I am the co-founder and the COO of Witailer. In Witailer I look after the Advertising and Business Intelligence functions along with Accounting/Finance and HR.

Before Witailer, I worked as a Senior Manager at Amazon leading categories like PC and Kitchen in Italy and Spain and as a consultant at McKinsey & Company and KKR Capstone.

Outside of work I like to travel and spend time with my three daughters. Fun fact about me (aside from having 3 daughters!) is that I have lived in 9 countries and speak 4 languages.”

Jana Nurmukhanova

“My name is Jana and I am the co-founder and the COO of Witailer. In Witailer I look after the Advertising and Business Intelligence functions along with Accounting/Finance and HR.

Before Witailer, I worked as a Senior Manager at Amazon leading categories like PC and Kitchen in Italy and Spain and as a consultant at McKinsey & Company and KKR Capstone.

Outside of work I like to travel and spend time with my three daughters. Fun fact about me (aside from having 3 daughters!) is that I have lived in 9 countries and speak 4 languages.”

Jana Nurmukhanova

Coo

Meet the Team

Witailer Instagram

@lifeatwitailer

If you are considering working with us, have a peek at our Instagram Account. There’s no better way to understand what we do than by have it told directly by our people and their personal experiences!

Our offices in the Porta Venezia district

Have a look at our smart offices at the heart of Milan.