It was in early 2017 when Federico Salina, CEO, and Jana Nurmukhanova, COO, had the idea of building Witailer.
At the time, the two of them were still working at Amazon and they were in charge of category management on the Retail/1P side: Federico in the Consumer Goods division and Jana in the Consumer Electronics one.
On a weekly basis we were coming into contact with brands who were seeking support and data that could help them further grow their business. We realized that we were in a unique position to provide the support also because we had previous experience supporting third party Sellers in the Amazon 3P team.
Fast forward to September 2017: Federico and Jana left Amazon and embarked on the journey to build a managed services company with a strong reliance on data and technology to support brands in their expansion on e-marketplaces.
The rest is history! Today we are a growing team, supporting over 80 brands across the EU and US, UAE, Australia and Japan.
Meet the Team
This team oversees the Digital Advertising (Search and Display) strategy for our top clients on (and off) marketplaces, driving the planning, setup and optimization of marketing strategies on various advertising platforms through advanced technology.
“Being a strategic partner for our clients means understanding their needs, supporting them in complex decisions, and guiding them in a fast-paced environment. Data is the root of our job and through its analysis we can make forecasts, anticipate trends and adjust strategies to make brands reach their objectives and strive for excellence” Amalia
“Advertising specialists are responsible for a great part of the client’s performances and every day they have to make important decisions about the strategy to follow. Data is our best friend. Always remember: “Measure it so you can manage it.”Camilla
“A key objective of our team is to leverage all the tools available to help our clients protect, and above all strengthen, their brand identity on marketplaces such as Amazon.”Chiara
“Our job is to optimize the Clients’ catalogues and provide customers with informative, interesting and engaging content, ranging from textual descriptions to visuals.”Sasha
This team is a strategic thought partner to the client, working closely to develop their business plan and lead initiatives to significantly grow their brands and revenues on eMarketplaces. They manage the project end-to-end, building in the meantime a long term relationship with the client, analyzing key business metrics, and driving implementation to reach the business targets.
“Be open and perceptive: to succeed as a Client Strategist you have to listen to your customers’ needs and leverage data to make strategic decisions, driving their growth in the complex Amazon ecosystem.”Michela
“We are the bridge between customers and each Witailer team, which makes every day different and full of challenges but also full of rewards when clients’ accounts grow and perform well.”Niccolò
Our Business Insights Analysts and Data Scientists play a crucial role in the R&D process, acting as product managers for our proprietary data platforms and supporting the Software Innovation team in the creation of new tools, reports and solutions. They continuously study and refine our algorithms with data science and machine learning techniques and execute strategic consulting and analytical projects for clients.
“Too much data risks being like no data without a story that sums it all up. Our team is there to help our clients read it and take the best actions for their success.”
“Beyond each number, there is a story to be told. The aim of the Business Intelligence team is going from quantitative to qualitative data to provide clients with valuable insights that can help them succeed in the complex environment of e-marketplaces”
“The ideal Software Innovation team should comprise a good balance of creativity and independence to achieve more without too much bias from the outside. On the other side, being influenced by the clients (even the internal ones) is the key value to innovate.”Roberto
“Do you want to live your professional life from one R&D day to another? Here in Witailer, we have a huge opportunity to create something big we are not going to miss.”
This team plays a crucial role in developing and executing plans to increase the adoption of our tools and services discovering potential business opportunities with prospects at local and international level and supporting the correct setup of projects.
“For the Business Development team, the main goal is not to sell a product or a service but to approach customers with the idea of helping them solve their problems and achieve results.” Roberto
“Mutual benefits and win-win strategies are the only ways to be considered partners and to reach long term business relationships.”
People & Culture
This team takes care of the full Witailer employee lifecycle, translating organisational priorities into defined actions for attracting, developing and retaining talents, stimulating a workplace that values individual contributions and promoting a people centric culture.
“HR is about putting the company and the people at the center. It’s finding the right person for the right role, seeing them grow and making sure they have all the tools to achieve their goals, supporting them to find the right motivation. A successful company is made of satisfied people!”
“Working in the People & Culture Team gives me the possibility to choose the right candidates for the right place! HR is not only that…but also, in this role, I have the chance to make this company and the people working here great.”
This Department deals with the needs of our clients, designs new products, and drives guides go-to-market strategy. The product management team focuses on research, design, marketing, and growth of Witailer’s products on the international market.
“We make sure our solutions exceed the customer’s expectations by the continuous discovery of new needs. Our team design outstanding solutions to help our customer with marketplace strategy and execution.”
“As Product Managers, we fall in love with our customer challenges. This deep understanding is critical to designing effective tools.”