ABOUT YOU: new self-service onboarding opportunities for fashion brands

ABOUT YOU, one of Europe’s leading marketplaces for young and contemporary fashion, announces a significant evolution in platform access: the introduction of self-service onboarding designed for all fashion brands wishing to collaborate and scale within the European market.

In recent years, access to major e-commerce players has become increasingly selective and complex, making it particularly challenging for emerging, independent, or D2C brands. With this update, ABOUT YOU opens its doors to newly launched and smaller brands as well, offering a simplified integration path free from restrictive barriers.

Key advantages of the new ABOUT YOU Seller Center

• Fast-track onboarding process: brands can access the marketplace and start selling in as little as 3–4 weeks, making European expansion faster and more accessible for all types of labels;‍
• No listing or platform fees: ABOUT YOU removes financial barriers by enabling brands to join the platform without any upfront fees or hidden costs;‍
• Seamless system integration: brands can effortlessly connect their inventory and manage products using their preferred method - Shopify, Excel upload, API connection, or a straightforward user interface;‍
• Real-time performance dashboard: access a data-rich dashboard that provides immediate insights into sales, clicks, and conversions, empowering brands to optimize their strategies on the go;‍
• Flexible logistics solutions: choose between running a dropshipping model or taking advantage of ABOUT YOU’s comprehensive logistics support for order fulfillment and delivery.

Additionally, to support new brands, ABOUT YOU is offering double the retail media budget on Sponsored Products up to €50,000, valid for spend until October 31, 2025.

This initiative is aimed at both established and emerging brands, providing new opportunities to amplify brand storytelling and grow rapidly in the European fashion market.

Contact us to learn more or receive support in navigating the platform and these new onboarding opportunities!