Amazon DSP expands to Spotify’s global inventory

Amazon Ads has announced the integration of Spotify’s advertising inventory within Amazon DSP, enabling advertisers worldwide to programmatically buy audio and video formats on the world’s most popular music streaming platform.

This partnership gives brands access to Spotify’s 695+ million monthly users through highly engaging, everyday listening moments: playlists, podcasts, workout sessions, entertainment, and news content. A deeply contextual presence that, combined with Amazon’s advanced signals, allows for more precise targeting and better-optimized campaigns.

With this integration, advertisers can:

• Plan Spotify audio and video placements within omnichannel strategies that also include display, streaming TV, and other premium inventory available through Amazon Ads;
• Activate segments powered by Amazon’s proprietary insights - merging shopping behavior, media preferences, and streaming signals - to reach highly relevant audiences;
• Measure full-funnel performance by connecting exposure on Spotify with outcomes on Amazon, using tools such as AMC and integrated attribution solutions.

Spotify's addition to Amazon DSP marks a significant step in strengthening audio as a strategic component of the media mix, giving brands and agencies a simpler, more scalable, and data-driven way to engage users in one of the most personal and high-attention environments.