Amazon DSP integrates Netflix Ads inventory across eleven global markets

Amazon Ads and Netflix have recently announced a partnership that marks a turning point for the advertising industry. Starting from Q4 2025, advertisers using Amazon DSP will have direct access to Netflix's premium ad inventory. This integration will be available in eleven key markets - including the including the United States, United Kingdom, France, Spain, Italy, Germany, Canada, Australia, Brazil, Mexico, and Japan - significantly expanding reach and planning opportunities for TV campaigns on next-generation streaming platforms.

Thanks to this agreement, the management and purchase of ad spaces on Netflix can be centralized within Amazon Ads, streamlining multichannel strategies and maximizing the use of advanced technologies such as artificial intelligence and automated measurement. Brands will thus be able to plan even more targeted campaigns and reach Netflix’s global audience through premium entertainment content.

The real added value for brands and agencies lies in the ability to:

• Leverage Amazon data integration to identify and activate increasingly specific audience segments on Netflix by cross-referencing viewing preferences with interests and purchasing behaviors. For example, if a product targets health-conscious consumers, it is now possible to position ads alongside Netflix content related to healthy cooking or fitness, maximizing campaign relevance;
• Use tools like Amazon Marketing Cloud to conduct cross-platform analyses that combine behavioral data from Netflix, Prime Video, IMDb, and Amazon Retail, providing advanced insights into the true passions and habits of the target audience.

This evolution opens up new operational and strategic opportunities to expand DSP campaign coverage, target high-value audiences, and fully leverage platform synergies for increasingly effective and personalized campaigns.