Amazon launches Shoppable Collections in A+ Content

Amazon has recently introduced Shoppable Collections - currently in beta - within A+ Content, giving brands a new way to drive engagement on product pages. Now, brands can choose between two different formats: the classic Brand Story or the new Shoppable Collection, which allows up to 11 interactive modules like carousels of best sellers, seasonal picks, bundles, tagged videos, and much more.

Each card features a Shop button that displays real-time prices, reviews, and product availability, letting customers browse and buy without leaving the page. Amazon guides users to explore the full catalog or Brand Store, enabling thematic groupings, promotions, and cross-selling strategies.

For brands, Shoppable Collections is a powerful tool to boost discoverability and basket size, integrating storytelling, promotions, and product pairings in an innovative and customizable way.

If you’d like to learn how to implement these new features in your strategy, the Witailer team is ready to help you unlock the full potential of Shoppable Collections!