New opportunities on Amazon DSP with DAZN and Discovery+

Amazon has recently announced the availability of DAZN and Discovery+ on Amazon DSP, thus opening new avenues for brands that wish to expand their digital presence and diversify advertising investments.

DAZN: Premium sports on connected devices

For the first time via Amazon DSP, DAZN offers access to premium advertising opportunities for the rich sports schedule in Italy. With content ranging from football to basketball, volleyball, and combat sports, DAZN allows brands to capitalize on key sports events with live and VOD pre-roll inventory. With 95% impressions on connected devices and 80% views for live sports events, brands have the opportunity to reach a passionate and influential audience.

‍Deals are available for DSP advertisers with service expansion in countries like the United Kingdom, Germany, Spain, and France.

Discovery+: targeted entertainment for the Italian audience

Discovery+ brings extraordinary entertainment content to the advertising landscape, including programs like Bake Off Italia and Che Tempo Che Fa, specifically produced for Italian viewers. With over 1.6 million unique users and 9 million views, Discovery+ enables brands to interact with a selected audience through advertising on connected devices. Reducing ad breaks creates an environment suitable for highlighting brand messages.

‍Here too, activation is available for DSP advertisers with Display/OLV inventory accessible via 3P SSP.

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These additions mark a crucial evolution for Amazon Ads, significantly expanding streaming TV inventory options and cementing brand positioning on high-quality local content. To start leveraging these new opportunities, contact us for a personalized proposal tailored to your brand's needs.