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Amazon latest news: glance views and conversion metrics added to Brand Analytics for Vendors

Amazon latest news: glance views and conversion metrics added to Brand Analytics for Vendors

Marketplaces are not only an ever-changing industry, but a great data source of information. If your brand is on them, such as on Amazon, it’s always wise to keep up with news, updates, releases and best practices. 

As a result, the latest information that the worldwide American marketplace shared with Vendor, revealed that glance views and conversion metrics were incorporated into Brand Analytics reports, specifically on Sales Diagnostic, Sales Performance Trends and Traffic Reports. But what does this mean?