Preparing for Amazon Prime Day 2025 with innovative advertising strategies: the Moulinex case

Amazon's Prime Day 2025 promises to be an even more significant shopping event than in previous years. Prime Day 2024 set new sales records, with Amazon handling over 444 petabytes of data during the event and generating a sales volume of $14.2 billion, marking the largest shopping day ever for Amazon.

During this event, user purchases focused on products they were waiting to buy at a discount, with 54% of sales involving items users expected to be available at discounted prices.

Analysts predict that in 2025, Amazon will continue to expand its dominance in the digital commerce sector, with a growing focus on optimizing personalized shopping experiences and integrating advanced ad targeting technologies. This is expected to lead to an increase in sales and customer engagement during Prime Day.

Innovative advertising strategies: three-phase planning

The key to success for Prime Day remains strategic planning divided into three phases: lead-up, days-of, and lead-out. This methodology ensures that consumers are engaged and interested throughout the event period:

1.   Lead-Up: The goal here is to build initial engagement and consideration. Moulinex, for example, implemented advertising campaigns that expand reach and generate clear attention on their air fryer offerings.

2.   Days-Of: During Prime Day, conversion becomes the priority. The strategy is to intensify efforts on already engaged audience segments through more targeted and aggressive promotions.

3.   Lead-Out: After the event, it is crucial to maintain engagement with buyers to promote loyalty and cross-sell other products. Retargeting strategies can be particularly effective here.

Diversification of advertising tactics

Moulinex demonstrated the effectiveness of a diversified approach. Using a variety of advertising tools allows reaching different audience segments:

·     DSP (Demand Side Platform): For retargeting and converting already exposed users.

·     Sponsored Ads: Balancing share-of-voice across different product categories.

·     AMC (Amazon Marketing Cloud): Identifying target personas and building diversified approaches at middle and lower funnel levels.

Inclusion of video ads

Prime Video Ads were incorporated to enrich the total funnel tactics, allowing for reaching new users through more engaging and dynamic content, representing a key technique for audience expansion.

Conclusions

Preparing for Prime Day 2025 requires a well-planned advertising strategy, integrating innovative and diversified approaches. Thanks to insights derived from the Moulinex case study, brands can focus on powerful engagement methods and effective conversions, creating campaigns that not only attract but also maintain consumer interest in the long term. Planning in advance and using the full spectrum of Amazon advertising tools will be key to maximizing success during Prime Day.

Witailer is the ideal partner to support brands in navigating these challenges and opportunities. With our expertise in designing and managing advanced and innovative advertising strategies, we can help your brand leverage every aspect of Prime Day 2025. Rely on us to maximize sales and audience engagement, and feel free to contact us to discuss how we can collaborate to achieve the best results from this year's event.