Boost your business growth: Witailer's strategic targeting opportunities with Glovo

Witailer, among the leading companies in Italy in the Retail Media sector, has recently entered into a pioneering agreement with Glovo, the renowned international tech company, to provide its customers with a unique added value. This synergistic partnership combines Witailer's technical expertise with the global power of Glovo, introducing significant advantages for the Retail Media landscape in Italy.

Glovo Ads: an innovative offer for business growth

Glovo, known for its global presence in the multi-category platforms, has recently launched Glovo Ads, an innovative offering designed to accelerate business growth, increase engagement, and boost sales for brands, restaurants, and businesses. This new opportunity allows marketing teams to leverage searches, homepages, and sponsored placements to efficiently guide users from exploration to checkout.

The extensive user base of Glovo in Italy provides Witailer with fertile ground to target specific customer categories. With a predominant presence in the 25-44 age group and a significant number of monthly sessions, Witailer can ensure broad and targeted coverage.  

Target categories and advertising opportunities

Thanks to this partnership, Witailer can target Glovo users in various categories, including food, grocery, alcoholic beverages, sweets, shopping, gifts, pets, and more. This opens up new possibilities for Witailer's clients, allowing them to reach a diversified audience through the Glovo platform.

Media solutions: a comprehensive approach

Through the partnership with Glovo, Witailer can access two types of media solutions: Retail Media assets and Offline assets.  

Retail Media solutions include In-Store Boosted Search, Cart Upsell, Branded Banners, Shoppable Banners, and Programmatic, enabling precise planning of advertising campaigns with strategic placements within the Glovo app for optimal visibto guide users from exploration to checkout efficientlyility and results.  For non-endemi brands, Glovo offers the opportunity to make the user land on brands’ e-commerce through programmatic campaigns.  

Glovo also offers offline solutions such as Sampling & Flyers and Branded Bags to engage users outside the digital realm.

In-Store Boosted Search: premium placement on digital shelves

This placement aims to achieve maximum visibility by positioning products among the top 3 on the digital shelf of Glovo. This option offers:

• Reach users with high purchase intentions.
• Guaranteed ROAS.
• Availability across major Q-commerce stores (Glovo Express and Grocery Partners).

Cart Upsell: capturing last-minute desires at check-out

By placing the product in top positions in the upselling window at check-out, this strategy offers key benefits, including:

• Capturing last-minute shopping desires.
• Reaching users before check-out.
• Guaranteed ROAS.
• Availability across major Q-commerce stores (Glovo Express and Grocery Partners).

Branded Banners: excellent visibility throughout the app

With the aim of providing greater visibility to the brand and products, branded banners are an ideal option, offering:

• Payment based on obtained impressions.
• Accessibility to any type of product.
• Redirecting the user to products in the store to increase sales.

Shoppable Banners: targeting specific categories highlighting Top Sellers

With the possibility to customize banners inside the category of reference with a selection of products, these placements have a number of benefits, including:

• Payment based on obtained impressions.
• Focus on both awareness and conversion.
• Availability across major Q-commerce stores (Glovo Express and Grocery Partners).

Programmatic: addressing based on real purchase behavior

This placement, based on deterministic data, aims to address users based on their real purchasing behavior, offering:

• Impact on real Glovo users in the in-app environment.
• Exploit Glovo audiences while driving traffic on the Brand’s e-commerce (opportunity for non-endemic brands)
• Targeting based on purchasing behavior.
• Access to any type of product.
• Amplification of a similar potential audience.

These advanced placements allow Witailer to create highly targeted advertising campaigns, optimizing brand visibility and maximizing user engagement.

A Data-Driven campaign

The partnership enables the creation of data-driven campaigns by combining Glovo's data with that of other markets. This approach allows the implementation of cross-channel advertising actions, maximizing results and amplifying the message's reach.

Conclusion

The strategic partnership between Witailer and Glovo represents a significant step forward in the Italian Retail Media landscape. Witailer's clients can now benefit from privileged access to Glovo's vast audience, with advantages such as premium placements, cost-effectiveness, and the opportunity to reach new user segments. This synergy between two industry leaders promises to redefine the dynamics of Retail Media, offering new perspectives and tangible results for businesses.