Unveiling the future: Amazon unBoxed 2023 latest innovations

unBoxed, Amazon Ads' annual conference, stands as a premier platform where groundbreaking solutions and innovations are unveiled: this meticulously designed event equips companies with the tools to connect with customers, elevate brand presence, and navigate the future landscape.

Last November 8th, 2023, our team participated in Amazon unBoxed on Tour 2023, a one-day summit in London. This provided a unique opportunity to delve into captivating customer case studies, actively engage in interactive demos, and glean valuable insights. These learnings are poised to fuel our client's business growth and enhance our service offerings.

Here are the main the product releases shared at the event:

Campaign Planning - navigating channels with precision

Amazon DSP introduces the Cross-channel Planner, a pivotal component of a novel media planning suite. This empowers advertisers with insights and performance metrics across Amazon and third-party platforms. Advertisers can strategically allocate campaign budgets based on a year's performance, ensuring targeted and effective reach.

Campaign activation and optimization - streamlining success

Amazon Ads simplifies campaign activation and optimization. Advertisers can seamlessly convert AMC insights into custom audiences for Amazon DSP: with features like custom lookalike modelling and predictive modelling, advertisers can extend audience reach in line with campaign goals.

Real-time metrics - Amazon Marketing Stream unveiled worldwide

Amazon Marketing Stream consolidates real-time campaign metrics worldwide, incorporating Amazon DSP metrics alongside existing reporting feeds. Rapid Retail Analytics complement this, providing hourly Amazon retail metrics for enhanced tracking of sales, traffic, and inventory levels.

Comprehensive measurement - empowering brands with insights

Amazon Ads expands its new-to-brand metrics suite, offering advertisers campaign-level insights into customer interactions. This information empowers brands to gauge the growth of their advertising in terms of reach and engagement with new customers.

Amazon DSP Events Manager - predictive audiences and smart optimizations

Advertisers can now create predictive audiences, measure performance, and automate optimizations using Amazon DSP Events Manager. This feature contributes valuable insights to AMC and utilizes new AMC Template Analytics for comprehensive marketing metric analyses.

Sponsored TV initiative - self-service streaming TV ad solution

Amazon Ads broadens its portfolio with Sponsored TV, a self-service Streaming TV Ad Solution for brands of all sizes. Advertisers can reach audiences on various Amazon platforms with no minimum spend, using interactive ad formats and machine-learning-powered optimisation for effective campaigns.

AI-powered image generation - elevating ad experiences

Amazon Ads introduces AI-powered image generation, currently in beta. This generative AI solution produces lifestyle imagery based on product details, offering advertisers the ability to refine and test multiple versions to optimize performance. We talked about this feature here.

Amazon Publisher Cloud - a new chapter for privacy-centric collaboration

Amazon Publisher Cloud, built on AWS Clean Rooms, fosters privacy-centric collaboration between publishers and advertisers. This clean room service enables the creation of Amazon DSP deals, improving customer experiences with more relevant advertising.

Looking to 2024 - advertising on Prime Video

In 2024, Amazon Ads plans to introduce advertising on Prime Video, providing advertisers with the opportunity to reach global streaming audiences. Interactive video ads will enable swift customer engagement across various platforms.