• Solutions
  • Technology
  • Insights
  • About us
  • Work with us
  • Contact
  • English
    • Italiano
    • Español
Premium Content & Brand Affinity: how Witailer increased the conversion rate of one of Rowenta’s key products by using A/B testing on Amazon

Premium Content & Brand Affinity: how Witailer increased the conversion rate of one of Rowenta’s key products by using A/B testing on Amazon

by Witailer | Jan 11, 2023 | Case Study

Manage your experiments is an Amazon feature that allows Sellers and Vendors to perform A/B tests on the content of their brands’ catalogues. Doing A/B tests allows you to compare two different versions of content, in order to identify which one gets the preference of...
From insight to execution: how Witailer reinterpreted De’Longhi Group product images

From insight to execution: how Witailer reinterpreted De’Longhi Group product images

by Witailer | Nov 25, 2022 | Case Study

The client De’ Longhi Group is one of the leading global players in the small appliance field and distributes its products in over 120 markets. De’Longhi’s brand portfolio offers a wide range of solutions in different categories, ranging from coffee machines to...
How CARIOCA managed a logistics emergency during a high-season period

How CARIOCA managed a logistics emergency during a high-season period

by Witailer | Jan 13, 2022 | Case Study

Intro In Q3 2020 we started advising CARIOCA, one of our clients in the Toys & Games industry, to help them expand their business beyond Italy and Spain in EU6. We saw room for improvement in inventory management and we worked together to implement Pan-EU FBA...
How Imballaggi 2000 improved its organic conversion on Amazon leveraging on Premium Content and Power Images

How Imballaggi 2000 improved its organic conversion on Amazon leveraging on Premium Content and Power Images

by Witailer | Sep 22, 2021 | Case Study

Intro Imballaggi 2000 Packaging Solutions was born in 2010 as an e-commerce brand of BFM Srl, a company that has been operating in the packaging sector for over 20 years. Imballaggi 2000 expanded its presence on Amazon in 2017 and started to collaborate with Witailer...
How the design and implementation of a high-impact product page contributed to the successful launch of Lavazza “A Modo Mio Voicy” on Amazon

How the design and implementation of a high-impact product page contributed to the successful launch of Lavazza “A Modo Mio Voicy” on Amazon

by Witailer | Jul 8, 2021 | Case Study

In 2021 Lavazza and Amazon collaborated on the creation of a new innovative espresso machine integrated with Alexa. Being the product particularly innovative and unique of its kind, it was necessary to illustrate its characteristics to the consumer carefully,...
How Witailer made +100M CPG Company achieve unprecedented growth on Amazon through a well-planned alignment of content optimization and advertising investment

How Witailer made +100M CPG Company achieve unprecedented growth on Amazon through a well-planned alignment of content optimization and advertising investment

by Witailer | Mar 8, 2021 | Case Study

The subject of this case study is an Italian group, owner of several well-known brands of body care, oral care categories, selective fragrances and health food products. The group had been selling its brands on Amazon for 5 years, but never achieved the desired...
« Older Entries

Recent Posts

  • Amazon deals: how to use coupons & lightning deals to boost sales
  • Amazon Brand Store: what it is and why it is a crucial element of the brand communication
  • Premium Content & Brand Affinity: how Witailer increased the conversion rate of one of Rowenta’s key products by using A/B testing on Amazon
  • Amazon A/B testing: what it is and how it works
  • The potential impact of inflation on user searches on Amazon.it during the third quarter of 2022

Categories

  • Case Study
  • Insights
  • Learn
Logo Witailer
Witailer è una delle più grandi startup innovative italiane. Nata dall’esperienza di ex Senior Manager Amazon Italia e Spagna aiuta le aziende ad aumentare le vendite online sul canale Amazon e marketplace grazie a software e a servizi dedicati.

Witailer supporta i brand con software di Analytics e Business Intelligence a comprendere lo scenario competitivo su Amazon e lavora in full service per l’ottimizzazione delle attività di marketing e advertising per aumentarne le vendite a livello internazionale.
Witailer is one of the largest innovative startups in Italy. Born from the experience of former Amazon Senior Managers, Witailer helps companies to increase their online sales on Amazon and other marketplaces, through advanced software and dedicated services.

Through Analytics and Business Intelligence software, Witailer helps brands to understand their competitive landscape on Amazon.

As a digital agency, Witailer works in full service mode to optimize content, marketing and advertising activities on Amazon, to boost brands' sales at international scale.
Witailer es una de las startups innovativas más grandes de Italia. Fundada por la experiencia de ex Senior Managers de Amazon Italia y España, Witailer asesora a marcas y empresas a incrementar sus ventas en línea en Amazon y otros marketplaces.

A través de tecnología avanzada y servicios personalizados, Witailer ayuda a las marcas a comprender el escenario competitivo mediante herramientas de Analytics y Business Intelligence.

Como agencia digital, Witailer trabaja en modo full service para optimizar contenidos, publicidad y acciones de marketing en Amazon para la generación de ganancias internacionales.
Witailer is one of the largest innovative startups in Italy. Born from the experience of former Amazon Senior Managers, Witailer helps companies to increase their online sales on Amazon and other marketplaces, through advanced software and dedicated services.
Through Analytics and Business Intelligence software, Witailer helps brands to understand their competitive landscape on Amazon.
As a digital agency, Witailer works in full service mode to optimize content, marketing and advertising activities on Amazon, to boost brands’ sales at international scale.

Follow Us

Menu

  • Solutions
  • Technology
  • Insights
  • About Us
  • Work with us
  • Contact

insights

Amazon deals: how to use coupons & lightning deals to boost sales

| 6 Feb, 2023 | Learn

It is now known that users often go looking for offers in the purchase of products (online but not only). Amazon, for its part, makes available to platform sellers many methods to increase their revenue. And one of these is just the promotions: whether it’s fixed amount discounts, percentages on the price or the ability […]

Read more

Amazon Brand Store: what it is and why it is a crucial element of the brand communication

| 16 Jan, 2023 | Learn

An Amazon Store (also called Brand Store) allows merchants (Sellers and Vendors) who have registered their brand on the Amazon Brand Register to create their own miniature e-commerce website on Amazon. The brand store is a free marketing tool, an Amazon space exclusively dedicated to the brand, built with an intuitive graphical interface and easy-to-use models, with […]

Read more

Premium Content & Brand Affinity: how Witailer increased the conversion rate of one of Rowenta’s key products by using A/B testing on Amazon

| 11 Jan, 2023 | Case Study

Manage your experiments is an Amazon feature that allows Sellers and Vendors to perform A/B tests on the content of their brands’ catalogues. Doing A/B tests allows you to compare two different versions of content, in order to identify which one gets the preference of users (to know more about the A/B testing mechanism on […]

Read more

Amazon A/B testing: what it is and how it works

| 19 Dec, 2022 | Learn

An A/B testing (or Split testing), in statistics, is a form of a controlled experiment that compares two versions – version A and version B. It is a widely used test in online marketing because it can capture trends of a specific KPI: in this sector are often used two different versions of the same […]

Read more

The potential impact of inflation on user searches on Amazon.it during the third quarter of 2022

| 14 Dec, 2022 | Insights

According to preliminary ISTAT estimates of October 2022, the national consumer price index recorded an increase of almost 12% on an annual basis and 3.5% monthly. Energy goods are certainly explaining this significant surge, but not only: inflationary tensions are affecting almost all product sectors.   But how does inflation have affected user searches on […]

Read more

From insight to execution: how Witailer reinterpreted De’Longhi Group product images

| 25 Nov, 2022 | Case Study

The client De’ Longhi Group is one of the leading global players in the small appliance field and distributes its products in over 120 markets. De’Longhi’s brand portfolio offers a wide range of solutions in different categories, ranging from coffee machines to blenders. Among the most well-known brands in the group’s portfolio, there are De’Longhi, […]

Read more

© Copyright 2022 WTL S.R.L. – Via Nino Bixio 7, Milano – Partita IVA 10042630961- REA 2500385

Privacy Policy

Cookie Policy