by Witailer | Jan 11, 2023 | Case Study
Manage your experiments is an Amazon feature that allows Sellers and Vendors to perform A/B tests on the content of their brands’ catalogues. Doing A/B tests allows you to compare two different versions of content, in order to identify which one gets the preference of...
by Witailer | Nov 25, 2022 | Case Study
The client De’ Longhi Group is one of the leading global players in the small appliance field and distributes its products in over 120 markets. De’Longhi’s brand portfolio offers a wide range of solutions in different categories, ranging from coffee machines to...
by Witailer | Jan 13, 2022 | Case Study
Intro In Q3 2020 we started advising CARIOCA, one of our clients in the Toys & Games industry, to help them expand their business beyond Italy and Spain in EU6. We saw room for improvement in inventory management and we worked together to implement Pan-EU FBA...
by Witailer | Sep 22, 2021 | Case Study
Intro Imballaggi 2000 Packaging Solutions was born in 2010 as an e-commerce brand of BFM Srl, a company that has been operating in the packaging sector for over 20 years. Imballaggi 2000 expanded its presence on Amazon in 2017 and started to collaborate with Witailer...
by Witailer | Jul 8, 2021 | Case Study
In 2021 Lavazza and Amazon collaborated on the creation of a new innovative espresso machine integrated with Alexa. Being the product particularly innovative and unique of its kind, it was necessary to illustrate its characteristics to the consumer carefully,...
by Witailer | Mar 8, 2021 | Case Study
The subject of this case study is an Italian group, owner of several well-known brands of body care, oral care categories, selective fragrances and health food products. The group had been selling its brands on Amazon for 5 years, but never achieved the desired...
